Bengaluru: The Karnataka Milk Federation (KMF), the second-largest dairy cooperative in India, is broadening its footprint with launch of Nandini milk, curd and buttermilk in Hathras district of Uttar Pradesh from Monday.
The move is part of KMF’s ongoing strategy to expand its market presence beyond its home state of Karnataka.
KMF procures milk from over 2.6 million dairy farmers through its member district milk unions, processes it, and markets a range of milk and dairy products under the ‘Nandini’ brand.
Recently, KMF began distributing Nandini sachet milk, curd and buttermilk in Delhi, as part of its ongoing growth strategy.
However, despite consistent milk shipments from Karnataka to Delhi, KMF has faced challenges in meeting sales expectations. Presently, the cooperative is selling only about 15,000 litres of milk per day in Delhi, leading to logistical hurdles and operational inefficiencies. B Shivaswamy, MD of KMF, said, “A primary reason for this is the difficulties faced by our new milk processing unit at Hathras, Uttar Pradesh, in ensuring timely milk delivery in the national capital, 280 km away. To address this issue and broaden our market presence, we are now focusing on expanding the sale of Nandini milk in surrounding urban areas, including Mathura, Agra, Meerut and Aligarh.”
Starting Monday morning, KMF will begin selling Nandini milk and curd in these areas. “Our initial goal is to sell 30,000 litres of milk daily, with plans to increase this to 50,000 litres within the next six months. Over the next few years, we aim to reach a target of 100,000 litres per day,” he added.
KMF is also preparing to begin milk sales in Jaipur, Rajasthan.