Akshaya Tritiya, one of the most auspicious days in the Hindu calendar, isn’t just another date- it’s a powerful spiritual portal. Celebrated on the third day of the bright half of the lunar month of Vaishakha, this day is believed to magnify all good beginnings. The word Akshaya means “never diminishing,” making it the perfect occasion to invest in things that are meant to last- blessings, wealth, prosperity, and love. Traditionally, this has translated into the buying of gold and precious jewellery, acts considered especially auspicious on this day.
“As we honour the spirit of Akshaya Tritiya, may the jewellery you select be a source of joy and lasting blessings for you and your family,” says jewellery designer Archana Aggarwal, whose timeless pieces have long celebrated the connection between tradition and modern elegance. She believes that jewellery isn’t just an accessory- it’s a living legacy. “The right piece of jewellery is more than an accessory, it is an heirloom in the making, a tangible expression of love, and a celebration of artistry,” she shares.
So what should you buy this Akshaya Tritiya? Here’s a thoughtful guide!

Timeless gold pieces

Gold is the star of Akshaya Tritiya, revered not just for its beauty but for its deep-rooted cultural significance. Whether it’s a pair of temple-style jhumkas, a handcrafted necklace, or gold bangles passed from mother to daughter, each piece becomes a thread in the family’s story.

Opt for intricate patterns that carry echoes of tradition or go sleek with modern silhouettes that are perfect for everyday wear.

If you’re looking to blend elegance with symbolism, diamonds are your best bet. As Archana notes, “Diamonds, known as symbols of strength and permanence, add emotional value to your purchase, making them a desirable choice on this auspicious occasion.” A sparkling diamond necklace or a sleek bracelet can mark this sacred day while also offering timeless style.

Culturally rich bridal and festive sets

Jewellery sets that include matching earrings, necklaces, bangles, and maang-tikkas are a beautiful nod to India’s diverse heritage. Aggarwal recommends investing in traditional designs that celebrate artisanal techniques like kundan, meenakari, and filigree. “These intricate designs have the potential to become family heirlooms passed down through generations,” she says. These are not just purchases, they’re statements of legacy and continuity.

Engagement rings and tokens of new beginnings

Akshaya Tritiya is a day of fresh starts. It’s no surprise that many couples choose to mark it with engagement rings or tokens of love. “Custom designs allow you to incorporate meaningful symbols and stones that reflect your partner’s personality and preferences. Such thoughtful pieces create a connection that is both romantic and timeless,” Aggarwal advises.

Choosing a ring on this day adds an extra layer of meaning to your love story.

Gemstone jewellery with a deeper meaning

For those wanting to branch out from gold, gemstone jewellery offers colour, charm, and meaning. According to Archana, “Gemstones, such as emeralds, rubies, and sapphires, are believed to bring abundance and prosperity.” Whether it’s a statement ring or delicate earrings, gemstone jewellery fuses visual beauty with energetic resonance.

Minimalist modern jewellery

For the style-conscious modern woman who favours versatility, Akshaya Tritiya is also a good time to explore minimalist pieces with subtle gold or diamond detailing. These can easily go from day to night and work beautifully with both ethnic and western outfits. Even a sleek gold chain or a dainty ring worn daily becomes a lucky charm purchased on this auspicious day.

Beyond beauty: The emotional significance

The power of Akshaya Tritiya lies in its promise: that anything started on this day will flourish and multiply. “Whether you select a contemporary masterpiece or a timeless gold heirloom, remember, true value lies not in weight or price, but in the emotions and traditions they embody,” says Aggarwal. And that’s the essence of buying jewellery on this day- it’s not just a financial investment, but a spiritual one too.

As you walk into a jewellery store this Akshaya Tritiya or scroll through an online collection, let your heart lead the way. Whether you’re drawn to gold, diamonds, or colourful gemstones, let your purchase mark a memory, a celebration, or a new beginning. After all, Akshaya Tritiya is not just about buying jewellery, it’s about inviting in abundance, prosperity, and love in their most enduring forms.
May your Akshaya Tritiya be filled with sparkle, smiles, and stories worth telling, one jewel at a time.